Die Blogger als Google-Bomber

--- Wie kam es dazu, dass die Suchanfrage "miserable failure" bei Google seit Monaten auf den Lebenslauf George W. Bushs auf dem Server des Weißen Hauses verweist? Die New York Times geht der Sache heute nach und macht linke Blogger als Verursacher des Spaßes aus: The perpetrators succeed by recruiting a small group of accomplices to link from their Web sites to a target site using specific anchor text (the clickable words in a link). The more high-traffic sites that link a Web page to a particular phrase, the more Google tends to associate that page with the phrase - even if, as in the case of the president's official biography, the term does not occur on the destination site. "I'm actually surprised how easy it was to do," said the mastermind of the Bush effort, George Johnston, 46, a computer programmer in Bellevue, Wash., who writes a liberal-leaning Web log called Old Fashioned Patriot (oldfashionedpatriot.blogspot.com). "It took about six weeks to get Bush's biography as the No. 1 result. I had no idea when I started that I'd get people all over the world involved." ... Mr. Johnston says he is not sure how many links it took to capture the No. 1 spot, but a handful of blogs played a major role, including TalkLeft (www.talkleft.com) and Media Whores Online (www.mediawhoresonline.com). "The reason it worked is that there were enough like-minded people who thought it was funny and spread it around," Mr. Johnston said. "It has to be something that makes people laugh or captures their imagination." Konservative Blogger haben inzwischen aber zurückgeschlagen: ihrem gezielten Google-Bombing verdankt es Michael Moore, dass seine Site inzwischen bei der Suchanfrage auch ganz weit oben dabei ist.