"Infektiöse" Infoausbreitung in der Blogosphäre

--- Forscher an den Hwelett-Packard Labs untersuchen momentan, wie sich Informationen, Ideen und Themen in der Blogosphäre ausbreiten und größere Kreise "infizieren". Aufgefallen ist ihnen dabei bereits, dass Stars der Szene schon mal gern unverlinkt bei weniger bekannten Bloggern klauen und sich ihre Prominenz ingesamt hauptsächlich darauf stützt, dass sie viel auf andere Informationsquellen verweisen und als Aggregatoren fungieren, aber wenig eigene Inhalte produzieren. "There is a lot of speculation that really important people are highly connected, but really, we wonder if the highly connected people just listen to the important people," said Lada Adamic, one of the four researchers working on the project. ... "What we're finding is that the important people on the Web are not necessarily the people with the most explicit links (back to their sites), but the people who cause epidemics in blog networks," said researcher Eytan Adar. These infectious people can be hard to find because they do not always receive attribution for being the first to point to an interesting idea or news item. Indeed, the team at HP Labs found that when an idea infected at least 10 blogs, 70 percent of the blogs did not provide links back to another blog that had previously mentioned the idea.

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