Microsoft-Chef spinnt sich Apple schön

--- Steve Ballmer erklärt den Wert von Marken in Rezessionszeiten am Beispiel eines alten Konkurrenten:

Apple gained about one point, but now I think the tide has really turned back the other direction. The economy is helpful. Paying an extra $500 for a computer in this environment—same piece of hardware—paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be.